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Bachelor of Arts in Multimedia & Mass Communication (BAMMC) Degree Course

BACHELOR OF ARTS IN MULTIMEDIA & MASS COMMUNICATION DEGREE COURSE

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SL NO COURSE CODE FIRST YEAR: Semester-I COURSE CODE FIRST YEAR: Semester-II
1 BAMMEC-101 Effective Communication – I BAMMEC-201 Effective Communication – II
2 BAMMEC-102 Foundation Course – I BAMMEC-202 Foundation Course – II
3 BAMMEC-103 Visual Communication BAMMEC-203 Content Writing
4 BAMMEC-104 Fundamentals of Mass Communication BAMMEC-204 Introduction to Advertising
5 BAMMEC-105 Current Affairs BAMMEC-205 Introduction to Journalism
6 BAMMEC-106 History of Media BAMMEC-206 Media, Gender & Culture
SL NO COURSE CODE SECOND YEAR: Semester-III COURSE CODE SECOND YEAR: Semester-IV
1 BAMMC EM-3011 Electronic Media – I BAMMC EM-4011 Electronic Media – II
2 BAMMC CCPR-302 Corporate Communication and Public Relations BAMMC WEM-402 Writing & Editing for Media
3 BAMMC MS-303 Media Studies BAMMC MLE-403 Media Laws & Ethics
4 BAMMC IP-304 Introduction to Photography BAMMC MMR-404 Mass Media Research
5 BAMMC FCO-305 Film Communication – I BAMMC FCO-405 Film Communication – II
6 BAMMC CMM-306 Computers and Multimedia – I BAMMC CMM-406 Computer and Multimedia – II

THIRD YEAR: SEMESTER – V

SL NO COURSE CODE JOURNALISM COURSE CODE ADVERTISING
1 BAMMC DRG-501 Reporting BAMMC DRGA-501 Copy Writing
2 BAMMC DRG-502 Investigative Journalism BAMMC DRGA-502 Advertising and Marketing Research
3 BAMMC EJMJ 1B505 Mobile Journalism and new Media BAMMC EABB 1502 Brand Building
4 BAMMC EJML 1B508 Media Laws and Ethics BAMMC EAAM 1503 Agency Management
5 BAMMC EJWS 1B502 Writing and Editing Skills BAMMC 1506 Direct Marketing and E-Commerce
6 BAMMC EJJP 1B507 Journalism and Public Opinion BAMMC EADF 1508 Documentary Ad Film Making

THIRD YEAR: SEMESTER – VI

SL NO COURSE CODE JOURNALISM COURSE CODE ADVERTISING
1 BAMMC DRG-601 Digital Media BAMMC DRGA-601 Digital Media
2 BAMMC DRG-602 Newspaper Magazine Design (Project) BAMMC DRGA-602 Advertising Design
3 BAMMC EJCI 2B601 Contemporary Issues BAMMC EABM 2602 Brand Management
4 BAMMC EJTJ 2B608 Television Journalism BAMMC EAAC 2601 Advertising in Contemporary Society
5 BAMMC EJCR 2B606 Crime Reporting BAMMC EAMP 2603 Media Planning and Bying
6 BAMMC EJFNF 2B607 Fake News and Fact Checking BAMMC EAEM 2607 Entertaining & Media Marketing

ELIGIBILITY:

A Candidate being eligible for admission to the BAMMC Degree Course shall have passed XII std. Examination of the Maharashtra Board of Higher Secondary Education or its equivalent and secure not less than 40% marks in aggregate at one and the same sitting.

DR. PRAKASH BHADANE


Qualification: M.Sc. Ph.D.
Experience: 14 Years
Email: prakash.b@klessccmumabi.edu.in

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