BAMMC
- About Department
- Faculty
- Syllabus
- About Courses
- POs, PSOs, COs
- Career Opportunities & Placements
- Photo Gallery
- FAQs
About Department
The department of BAMMC came into existence on KLE’s horizon in 2016. The course itself being glamorous has earned the prominence by the hard work of faculties. The department hones young, qualified and dynamic faculties who are also experienced in the Media Industry.
The department is dedicated to impart holistic knowledge about media industry in such a way that the students graduating from the course can immediately start working as a Media Professional.The three year course offers specialization in Journalism or advertising. Journalism specialization is all about core journalistic values, reporting, writing and editing, creating content for various formats, learning diverse beats of journalism and acquiring the necessary skills to excel as a journalist. In advertising, students learn the basic theories of advertising and marketing, process of ad creation, creating content for various media formats, copywriting etc.
Media field being the most dynamic field, the department is focussed to impart skills which are most desirable by the industry professionals. This is done through seminars, workshops, guest lectures and industrial visits organized by the department.
A spacious library with a collection of quality books and a digital library with computer systems equipped with all the necessary softwares is available to students to get hands-on experience.
Faculty
Syllabus
About Courses
| SEMESTER I | SEMESTER II | ||
| SR NO | SUBJECTS | SR NO | SUBJECTS |
| 1 | Effective communication –I | 1 | Effective communication –II |
| 2 | Foundation course –I | 2 | Foundation course –II |
| 3 | Visual communication | 3 | Content Writing |
| 4 | Fundamentals of mass communication | 4 | Introduction to Advertising |
| 5 | Current Affairs | 5 | Introduction to Journalism |
| 6 | History of Media | 6 | Media, Gender & Culture |
| SEMESTER III | SEMESTER IV | ||
| SR NO | SUBJECTS | SR NO | SUBJECTS |
| 1 | Corporate Communication and Public Relations | 1 | Writing and Editing for Media |
| 2 | Media Studies | 2 | Media Laws and Ethics |
| 3 | Introduction to Photography | 3 | Mass Media Research |
| 4 | Film Communication-I | 4 | Film Communication II |
| 5 | Computers and Multimedia-I | 5 | Computer Multimedia II |
| 6 | Electronic Media-I | 6 | Electronic Media-II |
| SEMESTER V (JOURNALISM) | SEMESTER VI (JOURNALISM) | ||
| SR NO | SUBJECTS | SR NO | SUBJECTS |
| 1 | Reporting | 1 | Digital Media |
| 2 | Investigative Journalism | 2 | Newspaper and Magazine Design(Project) |
| 3 | Mobile Journalism and New Media | 3 | Contemporary Issue |
| 4 | Media Laws and Ethics | 4 | Television Journalism |
| 5 | Writing and Editing Skills | 5 | Crime Reporting |
| 6 | Journalism and Public Opinion | 6 | Fake News and Fact Checking |
| SEMESTER V (ADVERTISING) | SEMESTER VI (ADVERTISING) | ||
| SR NO | SUBJECTS | SR NO | SUBJECTS |
| 1 | Copywriting | 1 | Digital Media |
| 2 | Advertising and Marketing Research | 2 | Advertising Design |
| 3 | Brand Building | 3 | Brand Management |
| 4 | Agency Management | 4 | Advertising in contemporary Society |
| 5 | Direct Marketing and E-Commerce | 5 | Media Planning and Buying |
| 6 | Documentary and Ad-Film Making | 6 | Entertainment and Media Marketing |
POs, PSOs, COs
Career Opportunities & Placements
- Journalism
- Advertising
- Marketing
- Film Making
- Content Writing
- Corporate Communication and Public Relations
- Anchoring
- Radio / Podcast
- Research
Photo Gallery
FAQs
What is BAMMC and what is taught in this course?
The course Bachelor of Arts in MultiMedia and Communication gives a holistic understanding of Media Industry, Society and inter-relationship between them. The course includes basic core subjects such as fundamentals of mass communication, Media studies, basics of journalism and advertising, film communication a few courses from sociological perspective like Media, Culture and Gender, a few Technical subjects like Computers and Multimedia etc. And in final year students are asked to choose a specialization from Journalism and Advertising.
What is the eligibility criteria for BAMMC Course?
A fresh attempt with Minimum 45% in HSC examination with any stream(Science, Commerce, Maths etc).
What are the opportunities after graduation? One can immediately start working in Media Industry in sub fields like,
- Journalism
- Advertising
- Marketing
- Film Making
- Content Writing
- Corporate Communication and Public Relations
- Anchoring
- Radio / Podcast
- Research
A student can also go for masters in Media and Communication or Journalism or Mass Communication as well as an MBA in Media Management.