Department Of Multimedia & Mass Communication

About Department

Since its inception from 2017, the Department of BAMMC (Bachelor of Arts Multimedia and Mass Communication, earlier known as BMM) at KLE College has always been in the practice of exploring and enhancing the knowledge of the students by conducting several activities pertaining tothe field of Mass media. The department enables an in-depth understanding of the dynamic field of mass media in its various forms – print, radio, television, advertising, PR, new media and films among students. In the Third Year of BAMMC course , students are availed to specialized either in Advertising or Journalism.

The teaching methods of the department incorporates lectures, sessions with industry experts, and workshops, and lays special emphasis on field-based projects. Students are encouraged to work on independent projects and give presentations in class. The guest lectures with industry experts facilitate open and meaningful interaction between students and professionals from the industry.The department also organizes its Annual fest “MediaScrum” at an inter-collegiate level in order to inculcate communication skills, creativity and event management skills among BAMMC students.

About the Subjects


FYBAMMC Semester I
COURSE CODE	COURSE NAME
BAMMEC-101	Effective communication –I
BAMMEC-102	Foundation course –I
BAMMVC-103	Visual communication
BAMMFMC-104	Fundamentals of mass communication
BAMMCA-105	Current Affairs
BAMMHM-106	History of Media


FYBAMMC Semester II
COURSE CODE	COURSE NAME
BAMMEC-201	Effective communication –II
BAMMFC-202	Foundation course –II
BAMMCW-203	Content Writing
BAMMID-204	Introduction to Advertising
BAMMIJ-205	Introduction to Journalism
BAMMMGC-206	Media, Gender & Culture


SYBAMMC Semester III
COURSE CODE	COURSE NAME
	ELECTIVES
BAMMC EM-3011	Electronic Media-I
BAMMC TMC-3012	Theatre and Mass Communication-I
BAMMC RPP-3013	Radio Program Production-I
BAMMC MGV-3014	Motion Graphics and Visual Effects –I
BAMMC CCPR-302	Corporate Communication and Public Relations
BAMMC MS-303	Media Studies
BAMMC IP-304	Introduction to Photography
BAMMC FCO-305	Film Communication-I
BAMMC CMM-306	Computers and Multimedia-I


SYBAMMC Semester IV	SYBAMMC SEMESTER IV
COURSE CODE	COURSE NAME
	ELECTIVES
BAMMC EM-4011	Electronic Media-II
BAMMC TMC-4012	Theatre and Mass Communication-II
BAMMC RPP-4013	Radio Program Production-II
BAMMC MGV-4014	Motion Graphics and Visual Effects-II
BAMMC WEM-402	Writing and Editing for Media
BAMMC MLE-403	Media Laws and Ethics
BAMMC MMR-404	Mass Media Research
BAMMC FCO-405	Film Communication II
BAMMC CMM-406	Computer Multimedia II


TYBAMMC (Advertising) Semester V (Advertising)
COURSE CODE	COURSE NAME
BAMMC DRGA-501	Advertising & Marketing Research
ELECTIVES	DSE 1 A (Discipline Specific Electives)( Any Four Courses)
BAMMC EAGI 1501	Globalization & International Advertising
BAMMC EABB 1502	Brand Building
BAMMC EAAM 1503	Agency Management
BAMMC EAAP 1504	Account Planning & Advertising
BAMMC EASM 1505	Social Media Marketing
BAMMC EADM 1506	Direct Marketing & E-Commerce
BAMMC EACB 1507	Consumer Behaviour
BAMMC EADF 1508	Documentary & Ad Film Making


TYBAMMC (Advertising) Semester VI
COURSE CODE	COURSE NAME
BAMMC DRGA-601	Digital Media
BAMMC DRGA-602	Advertising Design
ELECTIVES	DSE 1 A (Discipline Specific Electives-)(Any Four Courses)
BAMMC EAAC 2601	Advertising In Contemporary Society
BAMMC EABM 2602	Brand Management
BAMMC EAMP 2603	Media Planning & Buying
BAMMC EAAS 2604	Advertising & Sales Promotion
BAMMC EARM 2605	Rural Marketing & Advertising
BAMMC EARE 2606	Retailing & Merchandising
BAMMC EAEM 2607	Entertainment & Media Marketing


TYBAMMC (Journalism) Semester V	TYBAMMC (Journalism) SEMESTER V
COURSE CODE	COURSE NAME
BAMMC DRG-501	Reporting
BAMMC DRG-502	Investigative Journalism
ELECTIVES	DSE 1 B (Discipline Specific Electives) (Any Four Courses)
BAMMC EJFW 1B501	Features and Writing For Social Justice
BAMMC EJWS 1B502	Writing and Editing Skills
BAMMC EJGM 1B503	Global Media and Conflict Resolution
BAMMC EJBF 1B504	Business and Financial Journalism
BAMMC EJMJ 1B505	Mobile Journalism and New Media
BAMMC EJNM 1B506	News Media Management
BAMMC EJJP 1B507	Journalism and Public Opinion


TYBAMMC (Journalism) Semester V
COURSE CODE	COURSE NAME
BAMMC DRG-601	Digital Media
BAMMC DRG-602	Newspaper And Magazine Design (Project)
ELECTIVES	DSE 2 B (Discipline Specific Electives) (Any Four Courses)
BAMMC EJCI 2B601	Contemporary Issues
BAMMC EJLJ2B602	Lifestyle Journalism
BAMMC EJPT2B603	Photo And Travel Journalism
BAMMC EJMJ 2B6504	Magazine Journalism
BAMMC EJSJ 2B605	Sports Journalism
BAMMC EJCR 2B606	Crime Reporting
BAMMC EJFNF 2B607	Fake News And Fact Checking